While it seems like just a few months back it was just over a year ago that we were in full production mode collaborating with Intrinzic shooting five unique broadcast spots for St. Elizabeth Healthcare. The project was one of our first forays into the world of shooting motion for broadcast. The week long shoot had us juggling numerous indoor, outdoor, urban and rural locations in and around the greater Cincinnati area.
Cincinnati based Red Echo Post handled all the editing and finishing for the project crafting each of the five spots from the footage captured. For televised air time, each of the five spots was limited to thirty seconds, which left many of our shots / sequences "on the cutting room floor," as they say.
After the project wrapped Tate Webb, the project's main editor at Red Echo, approached us with an offer to cut a longer director's cut that would highlight many of the shots that didn't make the .30 edits. This was an exciting call to get as it meant we'd now have a chance to see a version that wasn't as confined in terms of time as well as the client's need to hear / see specific shots.
Enjoy the final St. Elizabeth Healthcare, Director's Cut. A little slice of our favorite visuals from this broadcast production.