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Explore the work of Jonathan Chapman through featured locations.

Purina Pro Plan | In Motion

In our previous post, Purina Pro Plan | Santa Barbara, we shared a selection of  still images from our production for Purina and Colle+McVoy out on the coast of Southern California.  The following offers a motion based "day in the life" look, highlighting the sights, sounds, and overall competitive spirit that make up a dog show.

While we have shot at a number of dog shows across the country for the Purina Pro Plan brand, this was the first production where video capture was requested and added to the scope of our objectives.  Capturing motion visuals was certainly a natural pairing considering the subject matter and location.  Offering a behind the scenes look, this JCP Director's edit showcases nearly every aspect from early morning preparation, through the final hours when ribbons and trophies are passed out for the top prize, best in show.

For the role of DP / Director of Photography we were lucky to once again secure Ray Tsang of Stillmotion out of Portland, Oregon to capture the motion elements of this production.  We had a great experience working with Ray on a similarly fast-paced shoot for Target's C-9 brand, jockeying shots amid the harried streets of San Francisco. 

This project for Purina was a truly unique opportunity for our production team.  The possibilities are endless when there is a mix of creativity and visuals to tell the story in front of us.  Ideas were bounced around and imagery was shared in real time, inspiring us all to push the boundaries of what the agency and team at Colle+McVoy had assembled as our shot list.  Creative Director Derek Till kept us on the move, checking off his list of breeds to capture as every hour meant a new set of contenders in the arena.

Thanks to all agency, client, and crew members for helping bring this to life.  It's projects like this that underscore the excitement of creative collaboration.  Enjoy a few moments of what our experience looked like, through the lens, at the Purina Pro Plan dog show.

Purina Pro Plan | Santa Barbara

There’s no doubt that Santa Barbara is a city that is historically rich as well as visually one of California’s finest places to spend time living, or in our case on location shooting. The city has been host to top tier dog shows since 1919, when the city's first took place in the Palm Ring of the Belvedere Hotel.  The times may have changed but the dogs are still prestigious and continue to rank as some of the best in the world.

We spent a weekend last August capturing imagery for Purina and their “Pro Plan” line via Colle+McVoy at the Santa Barbara Kennel Club show.  It was a display of the best of the best competing for top rank in their respective categories.  Groomed to the nines, these canine paragons put on quite a show, with no shortage of visual energy to spend time capturing over the course of the two-day event.

We have shot a number of similar projects for Purina and this was the first where video was added as an element of our production and workflow.  We plan to share the director’s cut in a future post, offering a deeper look of life in the arena as well as how our spontaneous style of shooting was such a compliment to a fast paced project of this nature.

This week kicks off a 5 city tour to include Brooklyn, NY, New Orleans, LA, Denver, CO, Napa City, CA, and Detroit, MI.  This will be one of our most varied productions as far as multiple stops for a single project.  Spring is on and we are looking forward to life on the move, connecting with past as well as new prodution crew and talent in each of these markets.