This past July we collaborated with Horizon Fitness on their "Designed For Life" campaign. The project was two-fold creating a "day in the life" montage video highlighting the Horizon line of treadmills, elliptical trainers, and exercise bikes as well as a library of still images for the accompanying print campaign.
The project was unique in that we were brought on in the early stages to storyboard and concept scenarios for each of the pieces of fitness equipment. Over three days of production we captured the essence of their fitness equipment in lifestyle scenes stretching from indoor, outdoor, urban and rural.
Thanks to the creatives at Horizon Fitness along with our production partners listed below:
Produced and Directed by Jonathan Chapman / JCP
Production - Tanya Silver
Director of Photography - Jonathan Chapman
Edit - Nathaniel Schmidt
First A/C - John Fontana
Second Camera - Eric Schleicher
Second A/C - Patrick Meehan
Hair / Make-up - Ashlee Ellert
Props / Wardrobe - Sam Trewick
Locations - Anne Healy / Tony Videen
Sound Studio / VO record - PilotVibe
Graphic Animation - CoElement
Music - "Anthemic" c/o Asche & Spencer