"One's destination is never a place, but a new way of seeing things." - Henry Miller
In the previous post "McDonald's | Around the World" we released a sampling of images from our time plane, train, and taxi hopping throughout Europe. On the road for nearly three weeks we set out to capture a day in the life of one of the world's most recognizable brands; showcasing similarities and differences while building a library of still and motion based visuals.
After sifting through hours and hours of footage on the film side, editor Nathaniel Schmidt crafted a visual narrative / director's cut that highlights our time traveling amid Germany, Spain, and the United Kingdom. Once again, many talented and creative partners worked together to bring the McDonald's | Europe in Motion piece to life. We hope you enjoy watching as much as we did producing, traveling, shooting, and "lovin it."
Photographer / Director - Jonathan Chapman/JCP
Line Producer - John Fontana
Edit - Nathaniel Schmidt
Second Camera - Eric Schleicher
Post Production - Joseph McMahon
Graphic Design - Sam Bohlken
Graphic Animation - CoElement
Music - Verskotzi
Sound Mixing / Foley - Boom Sizzle
Representation - The Gren Group