A new year brings new opportunities and of course new work. The debut of the 2013 Schwinn Catalog is out in select worldwide bicycle retailers showcasing their new line up of bikes ranging from Urban style to Cruisers, and Sport Hybrid to Mountain bikes and more. It's a pretty sweet collection of bikes. Design certainly hasn't been overlooked as the brand continues to evolve. The matte black "Cruiser" model above even comes with a built in bottle opener.
Over two days of shooting for Schwinn we set up in multiple locations around the Minneapolis area, each lending to the perfect backdrop for each particular style of bike. The results are evident in the new catalog as the bikes stand out with the complimentary environments adding to the strength of the imagery.
We are quite pleased with how everything turned out. It's refreshing to look back amid the cold of winter, at a mid-summer production, recalling sunny skies, green grass, as well as all the bikes and locations we paired up for this project.
Happy New Year to all those we worked with last year. We are looking forward to continued adventure and all that 2013 has in store!