"As one went to Europe to see the living past, so one must visit Southern California to observe the future." Alison Lurie
Last October our creative efforts were concentrated in the greater Los Angeles area creating new content for Samsung via San Francisco based Turner Duckworth. The project was one of the biggest to date, and launched us into the familiar world of product, people and environments swirling together to create authentic lifestyle moments between people and products for the campaign.
The crew was sizeable for a project of this magnitude and inevitably there were a lot of moving parts to coordinate. We were fortunate to have everyone focused on their own section of the greater whole to come together as one cohesive unit producing a fine collection of still imagery. With any project, big or small, it's always important to have the right people in place to help bring every detail to life. One of the main themes for this shoot was "moments of discovery" in which we were exploring the reactions to situations and product within an environment. It's always a challenge to capture just the right look but from the final imagery and the comments from design director - Brian Steele, I would like to think we gave it our all and then some.
Constantly thinking of ways to make any shot better, Jonathan embraces collaboration. He has a great understanding of when to abandon an angle or setup, and when to mine deeper to achieve the best possible results. With a great feeling for light and composition, he has an uncanny knack for pulling an honest moment out of a staged scenario.
Re: Samsung production (photography / cinematography)
Design Director - Turner Duckworth