Production – Golden Arches, aka McDonald’s
Locations – Las Vegas, Portland, Seattle and Austin
Backdrop – Golden Arches, cities of magnitude, kitchens, dining areas, service counters, parking lots, and drive thru windows.
Styling Highlights – The wide variety of props only found at McDonald’s, plus a few personal items from employees and patrons.
Talent – 98% real people casted on location in advance of the shoot alongside others discovered on the spot. Austin had a few agency hipsters mixed in.
Gear – We packed light and brought the essentials.
Lighting – Fiilex P360EX kit, Texas & Vegas sun, Portland & Seattle clouds, the warm glow from the parking lot Arches, and our Flexfill bounces.
Cameras – (2) Canon 1DX MKII, (1) Canon 5d MKIV
The Unexpected – Working with 3 PA’s in each market made for a multi-faceted crew with a lot of fun stories.
Prop Love – McNuggets, Big Macs, Quarter Pounders, McCafes, and of course French Fries
Set Surprise – Heather’s pups making a guest appearance.
Spontaneous Inspiration - Powell’s Bookstore in Portland along with a few Blue Star donuts to top off the morning.
Weather – Four different areas of the country with a seasonal mix to keep things fresh.
Parting Creative – A robust library of stills and video to showcase all things McD’s.