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”Lure of the North” Film Screening | The Great Northern Festival

When: February 1, 2019
Time: 6:30 pm to 9:00 pm
Where: CHS Field 360 Broadway St. Paul, MN 55101
Who: The Great Northern Festival
Cost: Free, RSVP Recommended

JCP is excited to be partnering with The Great Northern Festival to host a screening event for short-film “Lure of the North” (JCP production) and feature-length documentary “Finding Hygge.”

The event will be Friday, February 1st at Securian Financial Club inside CHS Field in St. Paul. Doors will open at 6:30 pm and the film will start at 7:00 pm.

“Lure of the North” profiles Blake and Jennifer Freking, a musher family from Finland, Minnesota who care for 60+ purebred Siberian Huskies. The film explores the challenges of living and raising a family off-grid in the snowiest region of Minnesota and captures the Frekings’ devotion to the sport, spirit of adventure, and commitment to the well being of their huskies.

“Finding Hygge” explores the concept of hygge, which has exploded in popularity amidst growing division and distrust around the world, but the Danish word and its definition are more complicated than it seems. For those who seek happiness, this exploratory documentary travels around the globe to discover the true meaning of hygge and how to find it.

The Frekings along with a few of their purebred Siberian Huskies will be in attendance to share more about their adventurous lifestyle in northern Minnesota.

This family-friendly event is free and open to the public.

To find out more and RSVP to the event check out The Great Northern Festival.

“Lure of the North” trailer:

 

 

Ramada Worldwide | Say Hello To Red

Production – Ramada Worldwide, “Say Hello To Red” Campaign

Agency – Little

Locations – San Francisco, Sausalito, Santa Barbara, and Newark.

Weather – San Francisco cloudy and Santa Barbara sunny.

Backdrops – San Francisco Intl Airport, San Francisco Chinatown, San Francisco and Santa Barbara city streets, corporate buildings and plentiful postcard vistas, including a trip to Sausalito harbor. Also, requisite Ramada hotel rooms and lobbies decked out in the latest furnishings.

Cameras – (3) Canon 1DX MKII, (1) Canon 5d MKIV

Lighting – Arri Sky Panels, Area 48, Fiilex P360EX kit, diffusion panels, mobile / tablet screens, and as always, as much natural light as we could channel. Chinatown’s hanging laterns added a unexpected element of surprise and wonder amid our after dusk shooting.

Talent/Subject – Leisure travelers, business professionals, and hotel staff.

Styling Highlights – Ramada hotel room in Santa Barbara was updated specifically for the shoot.

Brand Tag – “Sample The World With Ramada”

The Unexpected – Talent flew from San Francisco to Santa Barbara with the crew so they could capture authentic moments and create a sense of ‘personal space’.

Set Surprise – Renting a municipal city bus for a few inner city laps.

Parting Creative – (3) :15 TV spots, (1) :30 spot, and a library of still imagery to support the campaign.

Hands on Deck – A mix of Twin Cities, LA, SF Bay, and NYC locals.

Crew High – Capturing video and stills of the belly of planes arriving at LAX. Craft service and lunch was the In & Out Burger a stone’s throw from set.

Edit/Motion Graphics – Joseph McMahon and the Little team.

Color Grade – Nice Shoes / Oscar Oboza.

Music – Original composition by LA based artist Joey Verskotzi.

Production Credits – Jaye Peterson, Ian Davies, Charles Youel, Stephanie Madeja, Paula Gren / The Gren Group, Tanya Silver, Jill Byrlev, John Fontana, Nicolas De Miranda, Patrick Meehan, Kyle Moe, Chris Worlow, Justin Silvis, Ashlee Ellert, Brian Raphael, Kai Brabo, Kristin Elshout, Heather Sanky, James Conkle, David Ranghelli, Brian Sachsen, David Maderich, Shelby Silvia, Young-Ah Kim, Paige Grahm.