Production - Best Buy’s “Embrace your Potential” campaign.
Locations - Best Buy retail stores in Los Angeles and New York.
Production Window - 11pm to 7am #midnightoil
Backdrop - Various departments within a Best Buy store.
Talent - Mix of Best Buy employees and local talent.
Camera - (2) Canon 1DX MK II, (1) Canon 5D Mark IV.
Lighting - (2) Arri Sky Panels + in store overhead lighting – (daylight balanced).
The Unexpected - Special made Best Buy apparel worn by the staff and used only for photo and video production.
Prop Love - Everything and anything sold in Best Buy retail locations.
Set Surprise - An espresso machine provided by the producer to keep everyone energized.
Spontaneous Inspiration - The upbeat attitude of all the Best Buy employees, coming in to celebrate all-nighters with us.
Parting Creative - (60) final still images supporting the “Embrace your Potential” campaign as well as the JCP Director’s cut highlighting some of our favorite moments in motion.