At the onset of last summer a project for Lowe's "Never Stop Improving" Fall Recruitment came up through local agency Little here in Minneapolis. The project involved a range of talent from young to old representing an aspirational, pioneering spirit throughout all scenes of the lifestyle imagery. Over the three shoot days we made our way across several locations in the metro including residential, park, lakeside, and wooded area. The stills and accompanying motion edit offers a glimpse of visuals captured throughout the production.