Production - Lowe's - "Goodbye Buyer's Remorse”
Agency - Pure Red
Location - Leola, PA
Backdrop - A massive production studio in the heart of the Amish country (125,000 sq ft to be exact).
Set Highlights - Four Fully furnished kitchen and laundry room sets.
Talent - First time home buyer to seniors in their prime.
Gear - 1 ton Grip and lighting package fresh from Philly.
Lighting - HMI daylight balanced to mimic natural exterior sunlight.
Camera - Canon 1DC
The Unexpected - Shifting from daylight "real" homes to a sound stage studio environment.
Prop Love - Foliage placed outside windows and doors for that 'real' greenery look.
Weather - 72º and sunny all day, every day inside the studio.
Parting Creative - 12 Final retouched images by Hunny Digital and a :30 spot edited by Joseph McMahon.