“It’s in our hearts. The ground, the soil, the plants...everything is a part of us. So if you take care of it, it’ll take care of you.” Taylor Miller, Miller Farms - Galveston, IN.
Production – Red Gold Tomatoes
Agency - Clarity Coverdale Fury
Location – Indiana, USA
Backdrop – Fields and farms, the heart of Americana
Call Time and Environment – 4:30 a.m. to greet that golden light, mid-summer sunrise.
Talent – Generations of families behind Red Gold Tomatoes.
Prop Love – An endless supply of tractors, combines, and farm machinery to roam and shoot amid (as well as hitch a ride on).
Gear – Movi M5 Gimbal + Inspire 1 Pro Drone
Lighting – 16+ hours of daylight accented by the Fiilex P360 kit & the BBS Area 48 LED
Camera – (3) Canon 1DX MKII
Craft Service – Plate lunches on main street USA
The Unexpected – Irrigation sprayers at first light and surprise backlit, morning mist.
Styling Highlights – Overalls, boots, and years of authentically aged Red Gold attire.
Parting Creative – A series of :30 spots and library of still images highlighting the story of heritage and family legacy behind the Red Gold brand.
Hands on Deck – Clarity Coverdale Fury, Jim Landry, Ian Simpson, Steve Barone, The Gren Group, Matthew Slimmer, John Fontana, Nicolas de Miranda, Joseph McMahon, Chris Worlow, Patrick Schaefer, Emily Layne, Roary / The Musicbed.