"Ocean, emotion, and constant promotion," is how Time magazine described the location of my most recent shoot--Atlantic City. The project for Bauer via Olson kept us far from the water most of the week, but upon wrapping we headed straight to the legendary Boardwalk. First built in 1870 as a means of keeping sand out of hotel lobbies, the concept bloomed and has been an integral part of the east coast, and New Jersey lore ever since. Flanked by saw-grass and sandy beach on one side, and an array of decaying small shops on the other, it doesn't appear that a whole lot has changed if you ignore the more modern casinos / hotels towering overhead. It certainly appears "Always Turned On," and it wouldn't be what it is if it wasn't a bit rough around the edges.
