We're excited to officially launch the director's cut of the Target C9 Active Apparel video. Shot this past summer on the streets of San Francisco, the video was produced by JCP in collaboration with Minneapolis based Knock Inc. This version of the edit is a cut-down from the original 9 minute spot currently playing inside the San Francisco's recently opened City Target. Be sure to check out the Video Preview post which offers additional insight into the storyline as well as how the project came together.
For the director's cut, we worked closely with Chadwick and the team at Splice to pull some select shots and sequences and shorten the overall edit by about 3 minutes. It's a bit longer than our typical spots, however, the "day in the life" storyline requires a longer edit to tell the full narrative of multiple activities taking place throughout an active day of living on the streets of San Francisco. Our project tapped a broad palette of crew from Los Angeles, San Francisco, and Minneapolis. San Francisco based Panlicker Productions coordinated all aspects of talent, locations, permits, and logistics. The crew shot below highlights our finish line smiles. A big thanks to everyone involved at all levels including the Steadicam expertise of StillMotion as well as camera support by Eric Schleicher. Sam Serbus' internspective blog posts (day 1-3, day 4) offer a nice behind the scenes glimpse of how things unfolded during this quick paced production amid the streets of San Francisco. Thanks of course to John Fontana as well as Paula, Mark, and Melissa of The Gren Group Inc. for their tireless energy and behind the scenes support of all projects.
It's been quite a year including recent travel to Buenos Aires, Argentina. 2012 is nearly wrapped and we're already looking forward to a what's in-store for 2013. On the horizon are many updates to the portfolio, website and director's reel, as well as new projects in the works…
