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Explore the work of Jonathan Chapman through featured locations.

United Health Group “Life’s Best Work” | USA

We've worked with United Health Group on their recruitment campaigns for several years now and each year is a journey of discovery into the 8 to 10 star employees being profiled. It's an opportunity for JCP to translate a subject's work role and passion outside of work into stills and video. We always enjoy collaborating with the employees and learning more about what they do in their personal life and how that crosses over to their work life and vice versa. The connections at times are uncanny and reveal how intertwined two seemingly unrelated roles can be.  

We hope you enjoy viewing the final edits as much as we did making them come to life. 

Our next post will feature a few subjects we profiled in Rio de Janeiro, Brazil for an international flavor of UHG - Your Life's Best Work. 

Thanks to the following people who came on board and added their talents to the production:

Photographer / Director - Jonathan Chapman/JCP
Production - Tanya Silver
Assistant Producer - John Fontana
Edit - Joseph McMahon
Second Camera - Eric Schleicher
Aerial Photography / Third Camera / Assistant - Patrick Meehan
Camera Assistant - Joseph McMahon
Digital Tech - Karl Herber
Props / Wardrobe - Julie Caruso & Kathy Muellner
Hair / Make-up - Ashlee Ellert
Location Scout - Charlotte Ariss
Music - Joey Verskotzi
Sound Mixing - Nick Mihalevich

Matrix Fitness | Amsterdam

Our latest for Matrix Fitness and their “Total Solutions Partner” campaign. Produced in Amsterdam, NL the still and motion visuals highlight Matrix Fitness’ premiere line of exercise equipment as well as their Total Solutions approach emphasizing facility design, equipment integration, with oversight and support around maintenance and service.

“For your grand opening and everyday after, when you choose Matrix, you’re getting more than the world’s finest fitness equipment — you’re getting an ongoing relationship geared for success. Together, there’s no detail of your business that we can’t refine, reimagine or reinvent. And that includes your bottom line.”

A shout out to Coelement for their post-production talents including edit, graphics, and animation.


Here in the Midwest there’s no better sign of summer on the horizon than farmers out in their fields plying steel to hard, crust-laden soil after a long winter’s sleep. Our project for Syngenta’s Golden Harvest brand, through Martin Williams, gave us first hand experience of all the spring sensations while capturing a series of visuals to build on their “Hybrid / Performance” campaign. 

Following a true farmer’s schedule from the early morning rays to the dusky evening sky provided a perfect backdrop and canvas to shoot against. Over two days of production, the campaign came to life and as always we enjoyed documenting another day in the life story of sowing and growing.

Optum Heath

Cameras, canoes, and drones... A JCP collaboration with Cue Labs to capture a series of pastoral, nature and landscape, based visuals for Optum Health's "Innovation Center." The content is being projected on a large scale as part of an immersive, interactive installation.

As with many of our motion based productions, we've assembled some of our favorite clips into a director's cut. We took it a step further making a poetic short film, pairing a voice over read of the poem "Afterwards" by Thomas Hardy

Photographer / Director – Jonathan Chapman | JCP
Producer – Bobbi Peacock
Production Assistant - Kate Dixon
Director of Photography – Nicolas De Miranda
DP / Drone - Adam Geiss
Camera Operator - Bruce Christianson
First AD – Chris Savage
Second AD – Joseph McMahon
DIT / Digital Tech – Chris Worlow
Location Scout - Tobias Shapiro / Healy Locations
Motorhome - Tin Gypsies
Edit – Joseph McMahon
Story Development - John Fontana
Poem – "Afterwards" by Thomas Hardy
Voiceover – Yervant Chalkagian c/o Stewart Talent
Music – "Become" by Phillip Cuccias c/o The Music Bed

FedEx | On Time, Every Time…

After recent travel to New Zealand, Japan, Thailand, and much of Europe it seemed appropriate to feature a production for FedEx, a brand that certainly spans the globe.

To see a Frank Gehry building is nothing short of extraordinary; it's an eye catching moment of curving stainless steel splendor. The Weisman Art Museum played just the role, offering a perfect backdrop to our shoot for FedEx. Shots from above, below and all around provided the elements to tell the story of the "Custom Critical" service branch of FedEx. When a crucial piece of art or any other invaluable object needs transit to another location, FedEx has the means to get it there on time, every time without fail. The shoot encompassed so many aspects of the delivery process and we were able to take advantage of beautiful morning light with the unique shapes of the Gehry architecture standing tall in the background.  

Chicago & the JCP Directors Reel

JCP+Directors Reel
JCP+Stills & Motion Montage

It's great to be back in the saddle after my "Family Sabbatical" adventure abroad these past four months. There is nothing like time away to refuel and inspire. While difficult to pull away from the business and comforts of home, I am thankful to have had the opportunity as well as foresight to step away and celebrate the fruits of past work in such a personal way. To say that my family and I came away with a life time of shared memories and experiences is an understatement. I look forward to sharing imagery and stories in coming days on the site and blog.

While away I was contacted by a Los Angeles based producer with questions around our process and approach when working in the realm of Stills & Motion. It could not have been a more relevant inquiry as is seeing a continual trend towards the mixing of mediums on nearly all of our productions. This conversation led to an invite to speak in Chicago last week at the Visual Connections conference; an event centered around "connecting buyers with suppliers of visual media." Realizing this was a unique opportunity, I was of course excited to take part and share the updated JCP Directors Reel as well as the Still & Motion montage below. The talk provided an opportunity to share insight into what we do as well as hear thoughts on how the industry continues to evolve. Feedback was very positive and the energy at the event could not have been more encouraging as far as what we are up to and how the industry continues to evolve.

Enjoy the edits and here's to keeping pace and staying inspired.

Cavan Images | JCP “Artist Spotlight”

Excited to be partnering with New York based Cavan Images, our first official foray into the stock image market. They have a solid vision as far as brand, promotion, and marketing and it's pretty sweet to see the range of JCP images being picked up for various campaigns.

A small collection of the JCP library is featured as part of their most recent "Artist Spotlight."

The Family Sabbatical | A “World is our Classroom” Adventure

As a self-employed photographer and director I have arguably one of the most varied, creative, and passion fueling professions that one could ask for. On top of this I am my own boss, yet I am able to collaborate and engage with a talented roster of friends who help support my endeavors in this business. Each year I’ve grown in the industry and I’ve never felt more satisfied and excited with the work I’ve had a hand in creating nor the direction the business is headed.

While things are moving in an ideal direction, the balls in the air have grown in number and my work / life balance has gotten more complex each year. In the back of my mind I’ve had a growing desire to hit the pause button, to take a sabbatical of sorts with my family to simply celebrate and explore life and the world outside the confines of a two-week vacation. On one hand there’s that thinking that I am taking a risk as a self-employed business owner who provides the sole income for my family. There is that voice in my head “clients are going to leave, I’ve worked so hard to build what I have, I must stay to keep the momentum…” But the wiser voice says this is why I work hard. Take the time, life is short, live in the moment and celebrate the fruits.

As far as the two full-time employees here at JCP, Studio Manager John Fontana is taking three months off for a personal break and travel and Media Producer / Editor Joseph McMahon is remaining on to support the business at a minimum of two days per week while also exploring freelance opportunities for his personal growth in the business. I certainly couldn’t have done this without their supportive high-fives. This window will ultimately be collective break in the action for all of us, a break we’ll arrive on the back side of refreshed and even more inspired for the work we all contribute to.

“Stay hungry, Stay foolish,” four words from Steve Jobs that I believe are the true backbone of success, in business and in life. Take the road less traveled, or at least a short drive along it whenever possible. Easier said than done, but a good compass bearing none-the-less.

Here’s to 2016 and your own version of a sabbatical, a break in your own regularly scheduled program of work and life.

Thanks for your friendship, support, and enthusiasm.


Jonathan / JCP

I’d like to give a shout to Seth and Sam Bohken as well as Jaime Chismar - close friends and talented designers who took my idea of a travel blog much further than I could have imagined it. If you’re inclined to keep up with my family's antics and adventures in New Zealand, Japan, Thailand, and Europe, be sure to check out


We are always up for spontaneous side projects as was the case when getting involved in the 2015 PDN / Samsung 4K Filmmaking Challenge. We sent a link earlier this summer to the recently finished JCP short film "NYC Is Handsome,"as our initial entry.

After just enough time had passed to forget about the contest, an email arrived congratulating our team for making it to the final round. A few days later a box arrived with a (yet to be publicly released) Samsung NX500 camera to shoot a 4K film as part of the final stage of the contest, a film that would ultimately be judged amongst the 9 other finalist filmmakers. The deadline was coming up fast and we worked up a concept that we could fit in between our regular shooting schedule. The film was shot in an afternoon, an hour outside of Minneapolis on a horse farm with a rider to round out the vision. Although it was a lightning fast project, we were eager to take part and enjoyed the challenge of working with on a quick deadline with a camera that hadn't yet hit the market.

Our film Hästen, which is Swedish for horse, didn't take the blue ribbon, but was featured as a finalist in the latest issue of Photo District News amongst a talented pool of photographers and directors.

See the final film in 4k HERE

Hear Better Live Better | Starkey Hearing

Raindrops fall, a car passes, children burst out in spontaneous laughter as they walk home from school... These are but a few moments of life, enhanced and enriched by something most of us take for granted which is our ability to hear. 

Starkey Hearing Technologies "Hear Better. Live Better." tagline sums up their work to improve the quality of people's lives through better hearing. We’ve been working alongside their creative team to highlight the company's latest innovations, as well as capture personal stories of those using their hearing aid technology through several short film projects.

The first video, produced in Los Angeles for it’s range of locations and talent profiles Starkey's partnership with Apple and their Made for iPhone hearing aids. With these hearing aids, Starkey's TruLink app, and your iPhone, you are able to stream phone calls, listen to music hands free all while working to correct hearing loss and allowing you to hear comfortably and clearly in almost any environment. 

The second and third videos are first-hand testimonial stories of how people's lives have been impacted and now benefit from Starkey's Hearing aids.

In the world of advertising, it's not everyday you leave a shoot being a sincere champion of the brand you have been hired to work for. Starkey is one of those companies that is truly changing lives for the better. The people and stories we spent time around left us all feeling inspired for those we met as well as the visual stories we all had a hand in creating.

LA Crew:
Photographer / Director – Jonathan Chapman | JCP
Producer – Lilias Hahn
Production Support - John Fontana | JCP
DP – Eric Schleicher
First Assistant – Tim Olsen
Second Assistant – John Cizmas
Digital Tech – Chris Worlow
Field Location Sound and Mastering - Cape Status
Hair / Make-up – Evy Power
Wardrobe / Prop Stylist – Daria Maneche
Casting Agent – Prime Casting
Location Scouting – Trent Broin
Edit – Nathaniel Schmidt
Music – Asche & Spencer

MPLS Crew:
Photographer / Director – Jonathan Chapman | JCP
Producer – Tanya Silver
Production Support - John Fontana | JCP
DP – Eric Schleicher
First Assistant – Joseph McMahon
Second Assistant – Patrick Meehan
Digital Tech – Chris Worlow
Field Location Sound and Mastering - Cape Status
Hair / Make-up – Ashlee Ellert
Wardrobe / Prop Stylist – Ann Marshik
Stylist Assistant – Anna Olson
Edit – Nathaniel Schmidt
Music – Marmoset