Production – Johnson Health Tech. Ltd. “Global by Design”

Location – JHT North American headquarters

Backdrop – Fabrication workshop, design studio, test lab, workout zones, offices.

Styling Highlights – Natural with a few options for clothing provided by subjects.

Talent – JHT employees.

Craft Service Love – The usual goodies with a few swipes from the receptionist’s candy dish.

Lighting – Ambient with supplemental LED lighting with Visual Buddhas and Area 48.

Camera – (2) Canon 1DC Mark II bodies with Canon prime lens library.

The Unexpected – Learning more about the process of building top-notch fitness equipment from concept to final product.

Prop Love – Lots of found objects and prototype pieces were used for props. "Might the paint booth be of interest?" Yes, please!

Set Surprise – Last scenes of the day working with golden light and magic dust in the air.   

Quote of the Day – “I like to go to places offsite like the zoo or the airport to watch people haul baggage on and off the carousel. It’s really informative because you see where people are struggling with balance, upper body strength and seeing where things are applicable to daily life.”

Spontaneous Inspiration – The 3D printer in the design area.

Weather – Late Fall, no snow, and still warm enough for a light jacket.

Parting Creative – A brand video and a library of still images.

Production – The third of three JCP “Shining a Light on the Lone Star” Texas short-film profiles.

Location & Backdrop – A motorcycle restoration garage “Limey Bikes" and the streets and countryside surrounding Austin, Texas

Styling Highlights – Oil pans, layers of chrome, tattoos, tools, 1970’s Honda’s, Suzuki’s, Yamaha’s and Kawasaki motorcycles.

Subjects – Chris Kelland and Caitlin Kraus

Producer Magic – Austin based producer Matthew Slimmer jockeying traffic with our mini-van keeping pace with our rider, channeling his internal GPS.

Lighting – Garage door silhouettes, sun flares, and shadows throughout the shop and countryside.

Camera – (2) Canon 1DX MKII

The Unexpected – A rare 1970’s Yamaha race bike in the process of being restored.

Prop Love – Points and condensers, spark plugs, Keihin carburetors, sockets, screwdrivers, wrenches and of course non-oxy petrol and oil. 

Set Surprise – A lot of motorcycle mechanics don’t ride very much.

Quote of the day - “There’s something very delightful about getting something running that hadn’t run in 60 years functioning again. So it’s kind of like raising the dead really. It’s like creating motorcycle zombies.” 

Inspiration and Appreciation – Extensive knowledge of old bikes and how to bring them back to life. We witnessed a fast and accurate carburetor tuning on a 70’s Honda CB175, vertical twin engine.

Weather – Afternoon in the summer, Austin style – hot and humid. 

Parting Creative – A video profile and library of still images highlighting a motorcycle mechanic and rider.

Production – The second of three JCP “Shining a Light on the Lone Star” Texas short-film profiles.

Location – Hill Country (Just outside Austin, Texas).

Backdrop – Small horse stable, acres of land, and a farrier’s truck with an assortment of tools of a farrier’s trade.

Styling Highlights – Portable / mobile gas forge.  

Subject – Andrew Desoto, Farrier at Desoto Hoofcare

Producer Magic – Calming a neighbor we came upon on a long, rural driveway. She was dialing the police, assuming we were uninvited and up to something suspicious (likely startled by the first-light “whine” of our drone just clearing her treetops).

Lighting – Break of dawn, ambient.

Camera – (2) Canon 1DX MKII

The Unexpected – Smoke filling our frames as the hot, fresh from the forge horseshoes met the horses feet. One of those, "glad the cameras are rolling," moments as the visual made for a beautiful final shot in the edit.

Prop Love – Horseshoes, hammers, nails, portable forge and anvil.

Set Surprise – Farrier terminology coming at us during our interview i.e. clenches, clips, etc.

Quotes of the day -  “At some point I turned into my Dad and Grandpa and got really into tools and making things.” “The Marine Corps ruined me to the point if I’m not hot, sweaty and dirty I don’t feel like I’ve been working.”

Inspiration and Appreciation - Watching Andrew shoe a horse for an actual client. His moves were calculated perfection with a serene presence. He’s both part horse whisperer and metal fabricator.

Weather – Texas hot and even hotter while standing near the forge.

Parting Creative – A video profile and library of still images highlighting Andrew Desoto, proprietor and farrier - Desoto Hoofcare.

Production – The first of three JCP “Shining a Light on the Lone Star” Texas based, short-film profiles.

Location – Snow’s BBQ, Lexington, Texas

Subject - Tootsie Tomanetz, 81-year-old pitmaster

Call time – 4 a.m. in the pit, a 2:30 a.m. departure from our basecamp in Austin.

Backdrop – An open-air, smoke and spark-filled restaurant in the heart of Texas.

Talent –Tootsie, Kerry, and the crew…

Craft Service Love – Iced tea, king-size in styrofoam cups.

Gear Tip – Greasy hands are a compliment when it comes to Movi jib moves.

Lighting – Fiilex P360 kit & Visual Buddha LED panels.

Camera – (2) Canon 1DX MKII

The Unexpected – A queue starting at 6 a.m. Folks traveling from Houston for Snow’s 8 a.m. official opening.

Styling Highlights – Greasy aprons.
 
Prop Love – BBQ mitts, greasy aprons, stacks of firewood, vats of baked beans. Everything that compliments the art of slow smoking a beautiful piece of meat.

Set Surprise – The kitchen hand who tends the baked beans and other sides is 94 years old!
 
Quote of the day -  “It’s fun one day a week. Any more than that and it’s work!”

Weather – Cooler at 4AM, warming by the minute as the pits and sun came to life.

Parting Creative – A video profile and library of still images highlighting Tootsie Tomanetz, Pitmaster at Snow’s BBQ.

Crew High – Departing with a full-belly, bbq breakfast rounding out the experience.

Production - Spotlight on the evolution of Children’s Minnesota's Critical Care Transport Program

Location - Children’s Hospital in Minneapolis, and a day in Sumner, IA at Life Line Emergency Vehicles.

Backdrop - Chidren’s PICU, NICU, and the crew favorite, the Helipad.

Styling Highlights - Lots of scrubs!   

Talent - Real doctors, nurses, and patients.

Lunch - A quick stop at the Stars Café for a multitude of offerings never disappoints.

Craft Service Love - All the usual suspects including bubbly water and gummy bears.

Lighting - Fiilex three light kit, Visual Buddha LED panels, BB&S' Area 48 Phosphor Panel.

Camera - (2) Canon 1DX MKII, (1) Canon 5D Mark IV.

The Unexpected - The trip to Iowa and seeing first hand the rig building process.

Prop Love - Scrubs, masks, ECMO, and the numerous blinking lights + shiny textures of medical equipment.

Set Surprise - Snow falling during the helicopter scene for a more dramatic effect.

Quote of the day - “Wash ‘em proud!” “Scrub in, scrub out!”

Spontaneous Inspiration - Being offered the securiuty guard’s gloves amid the helicopter landing - he could tell we weren’t anticipating that snow-globe moment.

Weather - Cold outside and warm inside.

Parting Creative - a short film for the Children’s Hospital Star Gala Fundraiser, and an infinite number of warm fuzzies for being part of this incredible story.

Hands on Deck - John Fontana, Tanya Silver, Joseph McMahon, Patrick Meehan, Kyle Ramsey-Moe, Ashlee Ellert, Amber Young, Justin Silvas, Nick Leisenheimer, Joey Verskotzi

Production - Tippie College of Business at the University of Iowa - "Hard to Beat for Business”  

Location - Iowa City, IA + Chicago, IL.

Backdrop - A timeless university campus in the heart of the Midwest and the windy city of Chicago.

Set Highlights - State of the art and traditional buildings on campus mixed with the heart of a downtown metropolis.

Talent - Real students: undergrads and graduates alike.

The Hustle - Spontaneous tech-scouting on the streets of Chicago, client and subjects in tow.

Lighting - Mostly ambient with supplemental LED lighting here and there.  

Gear Shout - Freefly's MoVi M5, a perfect compliment for nearly every JCP production.

The Unexpected - Beautifully designed and executed print materials by the Tippie Marketing Team.

Prop Love – A branch with foliage or two for foreground.

Weather – Good overall with a few showers and wintry winds mixed in to challenge our creative minds.

Parting Creative - A library of fresh still photography and video edits.

 

Production - Lowe's - "Goodbye Buyer's Remorse”

Agency - Pure Red

Location - Leola, PA

Backdrop - A massive production studio in the heart of the Amish country (125,000 sq ft to be exact).

Set Highlights - Four Fully furnished kitchen and laundry room sets.

Talent - First time home buyer to seniors in their prime.

Gear - 1 ton Grip and lighting package fresh from Philly.

Lighting - HMI daylight balanced to mimic natural exterior sunlight.

Camera - Canon 1DC

The Unexpected -  Shifting from daylight "real" homes to a sound stage studio environment.

Prop Love - Foliage placed outside windows and doors for that 'real' greenery look.

Weather - 72º and sunny all day, every day inside the studio.

Parting Creative - 12 Final retouched images by Hunny Digital and a :30 spot edited by Joseph McMahon.