In our previous post, Purina Pro Plan | Santa Barbara, we shared a selection of still images from our production for Purina and Colle+McVoy out on the coast of Southern California. The following offers a motion based "day in the life" look, highlighting the sights, sounds, and overall competitive spirit that make up a dog show.
While we have shot at a number of dog shows across the country for the Purina Pro Plan brand, this was the first production where video capture was requested and added to the scope of our objectives. Capturing motion visuals was certainly a natural pairing considering the subject matter and location. Offering a behind the scenes look, this JCP Director's edit showcases nearly every aspect from early morning preparation, through the final hours when ribbons and trophies are passed out for the top prize, best in show.
For the role of DP / Director of Photography we were lucky to once again secure Ray Tsang of Stillmotion out of Portland, Oregon to capture the motion elements of this production. We had a great experience working with Ray on a similarly fast-paced shoot for Target's C-9 brand, jockeying shots amid the harried streets of San Francisco.
This project for Purina was a truly unique opportunity for our production team. The possibilities are endless when there is a mix of creativity and visuals to tell the story in front of us. Ideas were bounced around and imagery was shared in real time, inspiring us all to push the boundaries of what the agency and team at Colle+McVoy had assembled as our shot list. Creative Director Derek Till kept us on the move, checking off his list of breeds to capture as every hour meant a new set of contenders in the arena.
Thanks to all agency, client, and crew members for helping bring this to life. It's projects like this that underscore the excitement of creative collaboration. Enjoy a few moments of what our experience looked like, through the lens, at the Purina Pro Plan dog show.
