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Broadcast spots for St. Elizabeth Healthcare

"Neo Natal"



Our involvement with the Newport, KY based agency Intrinzic began several years ago with several still / print based shoots for US Bank. Todd Lipscomb was the creative director on these past projects and served in the same capacity for a collaboration this past May: five 30-second broadcast spots for St. Elizabeth Hospital. To date this was the most robust motion shoot we have been a part of and took us to a new level in terms of equipment, crew, locations, and overall collaboration on multiple broadcast spots. Todd knew this was our largest motion based production to date and was confident that our approach to "visual storytelling" was a perfect match.

We spent a full week in Cincinnati and Northern Kentucky working on filming the five commercials within the St. Elizabeth hospital system as well as multiple locations throughout the greater Cincinnati area.

Our Minneapolis based broadcast producer Peter Mullin of 14Pics, couldn't have been a better fit for this project as he kept us on schedule and guided us along from the initial estimate request throughout the final shot on the last storyboard. Peter really showed us the value of bringing on a broadcast based producer for a project of this size and scope. His combined efforts, with the tireless energy of the agency based producer Megan Pautke, allowed us to focus on the creative elements rather than back end issues such as wrangling new born babies and hiring police to shut down roads.

Eric Schleicher our second camera operator helped us gear up with the latest color profiles from Technicolor as well as recommending the purchase of multiple items including the "Powered Cage," an HDDSLR housing, designed and engineered by Viewfactor that helps smooth out many of the bumps surrounding the HDDSLR shooting experience. Eric also worked each evening making sure everything was ready to go before we started filming at first light each day.

Mark and Luke our Cincinnati based gaffers were great assets with years of experience in the film side of the business. They helped out immensely with both lighting and logistics, offering skills and knowledge that traditional photo assistants typically don't possess on the still side of the business.

While this certainly was a great project, both creatively as well as having the budget to access great people, talent, and locations, more than anything it provided a greater sense of confidence as we continue to collaborate on the film side of the business.

Enjoy three of the five final broadcast spots, edited by Tate and Craig at Cincinnati based Red Echo Post. Watch for a longer "director's cut" at the Motion section of the site in days ahead. This additional cut will feature footage that the confines of a 30-second spot just couldn't incorporate.