Production – Still & video capture of Red Wing's left wing Justin Abdelkader for Burns & Wilcox through Doremus NYC.
Location – Detroit, MI
Backdrop – Little Caesar’s Arena – Home of the Detroit Red Wings
Styling Highlights – Official Red Wings gear
Talent – Justin Abdelkader and his longtime friend and fellow hockey player.
Camera – (2) Canon 1DX MK II, (1) Canon 5D Mark IV
Lighting – Ambient with fill from the ice.
The Unexpected – Tight timing for our stylist to find an NHL style customized uniform for the second player.
Prop Love – The Zamboni for the win – smooting everything out for blades of glory.
Set Surprise – Shooting inside the actual Red Wings locker room.
Spontaneous Inspiration – Justin’s kind demeanor and professionalism during the shoot.
Weather – The shoot was all indoors so it was perfect for playing hockey.
Parting Creative – A collection of custom imagery and video capture for Burns & Wilcox through Doremus NYC.