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Ice Time…

”A fast body-contact game played by men with clubs in their hands and knives laced to their feet.” - Paul Gallico


Another year of sharpening skates and taping up hockey sticks has come to a close at the 2010 Bauer Athlete Camp where travels took us once again on the road for Bauer via Olson Advertising. Encompassing two days of shooting in Atlantic City, our time was divided between the ice rink and an elaborate indoor setup at a local hotel.

Day one took place at a local NHL practice rink not far from the legendary boardwalk city. The ice arena became the playground for a series of individual skill tests and scrimmages between all the participating players and we had the privilege of better than front row seats to a great exhibition of what goes into being a pro and taking to the frozen stage in the NHL.

The second day involved a large sheet of plexi-glass and nine pro players in full gear, but that's all I'll disclose just yet. This will be the subject of a near future blog post w/ a sweet "stop-action" video that unveils a behind the scenes look at how the most interesting part of the shoot came together.

Although I'm not an avid follower of hockey, I always come away with a new found appreciation for the masters of blade and stick after spending a few days on their side of the frozen hallowed ground they know so well.