Production - A two-part stills shoot for Lowe’s “Pro Services” campaign.
Locations - Lowe’s retail stores and job installation sites in Charlotte, NC.
Backdrop - Building materials and LOTS of lumber.
Talent - A combined effort by Lowe’s staff and local talent.
Camera - (2) Canon 1DX MK II, (1) Canon 5D Mark IV.
Lighting - Natural ambient light supported by bounce and the Fiilex P360EX kit.
The Unexpected - A low-key tutorial of how to build a house.
Prop Love - TOOLS, TOOLS, and MORE TOOLS...
Set Surprise - Early a.m. exhaust from a contractor truck adding a little “fog” to our sunrise backdrop.
Spontaneous Inspiration - Climbing amid the rafters of a freshly framed home.
Parting Creative - A library of still images to be used for promoting professional services offered by Lowe’s, geared to industry professionals.