In the world of decking there are a variety of options for choosing the materials to be used for construction. Perennial Wood is the latest addition from the Eastman Company which is sure to be a game changer. The Perennial line will have all the attributes of real wood without all the natural pitfalls that can potentially create problems for the owner down the road. The idea behind it is to have a great looking product that will ensure years of use and beauty in spite of aging, weather conditions, and everyday use by the owners.
Shine Advertising brought us on for this collaboration, under the art direction of Audelino Moreno. Over a period of two days last summer we worked in a remote location north of Minneapolis to photograph one of the first decks made from this new product. The goal was to capture beauty shots of the deck with and without people in various forms of activity or rest depending upon the scene.
The product release is slated for the first quarter of 2012 with availability through various retailers in the northeastern part of the U.S. The print ads above are currently running in northeastern markets in such publications as Real Simple, Martha Stewart Living, Better Homes & Gardens, Country Living and more. In addition to the print ads above, a brochure was created for the home improvement retailer Lowe's who will be carrying the Perennial Line of decking.
Thanks again to everyone at Shine as well as our production support and talent. It was a great project and perfect time of year to spend a couple of days out under the sun, on the deck...