Close Map X

JCP Travel Map

Explore the work of Jonathan Chapman through featured locations.

McDonald’s | Under The Golden Arches


Production – Golden Arches, aka McDonald’s

Locations – Las Vegas, Portland, Seattle and Austin

Backdrop – Golden Arches, cities of magnitude, kitchens, dining areas, service counters, parking lots, and drive thru windows.


Styling Highlights – The wide variety of props only found at McDonald’s, plus a few personal items from employees and patrons.  

Talent – 98% real people casted on location in advance of the shoot alongside others discovered on the spot. Austin had a few agency hipsters mixed in.  

Gear – We packed light and brought the essentials.  

Lighting – Fiilex P360EX kit, Texas & Vegas sun, Portland & Seattle clouds, the warm glow from the parking lot Arches, and our Flexfill bounces.          

Cameras – (2) Canon 1DX MKII, (1) Canon 5d MKIV

The Unexpected – Working with 3 PA’s in each market made for a multi-faceted crew with a lot of fun stories.

Prop Love – McNuggets, Big Macs, Quarter Pounders, McCafes, and of course French Fries

Set Surprise – Heather’s pups making a guest appearance.  

Spontaneous Inspiration - Powell’s Bookstore in Portland along with a few Blue Star donuts to top off the morning.

Weather – Four different areas of the country with a seasonal mix to keep things fresh.

Parting Creative – A robust library of stills and video to showcase all things McD’s.
 

CSG International | Together, You Win

Production – CSG International

Agency - Yamamoto

Location – Omaha, NE and Minneapolis, MN

Backdrop – Urban cityscapes, offices, consumer homes, north woods camping and everything in between.  

Styling Highlights – A VW Westfalia camper van.

Talent – All pros from Omaha and Minneapolis.

Camera / Gear – (3) Canon 1DX MKII, Movi M5, DJI Mavic, and plenty of SSD media.

Lighting – Arri Sky Panels

The Unexpected – All the various activities from canoeing and camping to commuting on the light rail to office work for a global communications company.

Prop Love – The VW was a sweet prop in the camping scene.  

Set Surprise – Solar eclipse mid-shoot. Had to make make some on-the-fly, unanticipated lighting adjustments to account for the near black-out.

Spontaneous Inspiration – Using ND filters as sunglasses to view the above, “Set Surprise.”

Weather – Summertime in Omaha and Minneapolis.

Parting Creative – 1 final 2:00 brand anthem video and a library of still photography.

Hands on Deck – CSG, Yamamoto, The Gren Group, Matthew Slimmer, John Fontana, Janna Chin, Kyle Ramsey Moe, Nicolas de Miranda, Patrick Meehan, Dylan Nelson, Carole Zacek, Ben Fossberg, Kate Luchsinger, Donna Osterbuhr, Madeline Peters, Chris Worlow, Jamie Lee Stephens, Kristna Graber, Justin Silvis, Ashlee Ellert, and Bernadette Pollard.

Edit / Motion Graphics – CoElement.

Music –  Custom and original composition by Joey Verskotzi.
 

Trek | Point Reyes

"You can’t buy happiness, but you can buy a bicycle and that’s pretty close.” - Anon

Production – An homage to summer and time in the saddle with Trek Bicycles.

Location – Point Reyes and the iconic landscapes of Marin County, CA.

Backdrop – Fields of waving grasses, tree-lined, two lane highways, and the mighty Pacific Ocean.

Styling Highlights – Road gear for a race inspired ride.    

Talent – A rider and resident of the San Francisco Bay Area.

Gear – As minimal as possible to allow for maximum flexibility. There may have been a drone involved.

Lighting – Helios - the big round source rising in the East and setting in the West.

Camera – (2) Canon 1DX MKII

The Unexpected – The unrelenting stamina and enthusiasm of our cyclist.

Prop Love – A beautiful Trek road bike.

Set Surprise – A friendly visit from a National Park Ranger.

Quote of the day – “I could do this all day…”

Spontaneous Inspiration – Stumbling on and incorporating a vintage Ford, Mustang.  

Weather – Northern California – cool mornings and warm days.

Parting Creative – 1 final :60 video showcasing a Trek road bike through the spokes of an avid racer with a selection of supporting still photos.

Music: “Conversion (Instrumental)” by Kevin Matley – Marmoset

Production Credits – Ryan Yust, Patrick Meehan, Brian Raphael, Erik Elstran, Craig Christiansen, and John Fontana.

Red Gold | Family Grown

“It’s in our hearts. The ground, the soil, the plants...everything is a part of us. So if you take care of it, it’ll take care of you.” Taylor Miller, Miller Farms - Galveston, IN.

Production – Red Gold Tomatoes

Agency - Clarity Coverdale Fury

Location – Indiana, USA

Backdrop – Fields and farms, the heart of Americana

Call Time and Environment – 4:30 a.m. to greet that golden light, mid-summer sunrise.

Talent – Generations of families behind Red Gold Tomatoes.

Prop Love – An endless supply of tractors, combines, and farm machinery to roam and shoot amid (as well as hitch a ride on).

Gear – Movi M5 Gimbal + Inspire 1 Pro Drone

Lighting – 16+ hours of daylight accented by the Fiilex P360 kit & the BBS Area 48 LED

Camera – (3) Canon 1DX MKII

Craft Service – Plate lunches on main street USA

The Unexpected – Irrigation sprayers at first light and surprise backlit, morning mist.

Styling Highlights – Overalls, boots, and years of authentically aged Red Gold attire.

Parting Creative – A series of :30 spots and library of still images highlighting the story of heritage and family legacy behind the Red Gold brand.

Hands on Deck – Clarity Coverdale Fury, Jim Landry, Ian Simpson, Steve Barone, The Gren Group, Matthew Slimmer, John Fontana, Nicolas de Miranda, Joseph McMahon, Chris Worlow, Patrick Schaefer, Emily Layne, Roary / The Musicbed.

JCP Interview | 4by6 “Creative Spotlight”

Thanks 4by6.com for the JCP interview and feature!

Mélanie Lopez | #SeeHer

"You can feel like this is the true life. You feel free…” Mélanie Lopez

#SeeHer is a movement whose mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020. Mélanie Lopez has broken the mold and begun a new life; all the while inspiring and empowering women. We would like to applaud the SeeHer effort through this short film.

Location - Sausalito Harbor and Spaulding Wooden Boat Center.

Subject - Mélanie Lopez “Boat Builder, Workshop Teacher, and Girl Power” Sausalito, San Francisco, Marseille, Lille, Roubaix.

Production Credits - Mélanie Lopez, Spaulding Wooden Boat Center, Patrick Meehan, Brian Raphael, Joseph McMahon, Craig Christiansen, John Fontana, The Music Bed,  Skyler Lawson, The Gren Group

Matrix Fitness | Rotterdam

Production – Connecting your phone to fitness and beyond… Across the pond for Matrix Fitness' "Connected Solutions" campaign.

Location – Rotterdam, NL

Backdrop – Wellnesseland. A modern gym and architectural marvel of metal and glass.

Styling Highlights – Workout clothes with a Euro edge.  

Talent – 2 males and 2 females from the wonderful EvD Agency in Den Haag.

Camera – (2) Canon 1DX MK II

Lighting – Arri HMI M18 and a four-bank of Kinoflo lights.

The Unexpected – Living several moments from the Bourne Identity car chase scenes while in route to location. There may or may not have been a special envelope from the Dutch authorities awaiting our return.

Craft Service Love – Fruit smoothies from the gym wellness bar.

Set Surprise – One of the talent is a well know Dutch T.V. actor. He’s a big deal in Holland and apparently we were lucky to have him on our production.

Quote of the day – “I heard Crescent is playing in Amsterdam.”

Spontaneous Inspiration - Working a few shots outside despite snow and winter chill.   

Weather – Cold and rainy with a few snow flurries.

Parting Creative – A :30 and :90 brand video for Matrix Fitness with complimenting library of still images to support the campaign.  
 

‘The Extra Mile | The Extra Yard’

Production – ‘The Extra Mile - The Extra Yard’ coaching initiative. #chaseyourdreams

Location & Backdrop – The spirit of Friday Night Lights presented itself in this manicured stadium located amid Travis County Texas.

Styling Highlights – The simplicity of a whistle, stopwatch, and clipboard moving in rhythm to the coach’s booming commands.

Subjects – A star athlete & and community revered coach.

Producer Magic – Intimate access and free reign to an immaculate stadium in the heart of Texas.

Lighting – Banks of stadium lights, cutting the early a.m. darkness and illuminating the turf.

Camera & Equipment – Canon 1DX MKII (2), Movi M5, Walkies to cue subjects, and the stadium’s ATV to chauffeur the crew and subjects.

The Unexpected – Coaches do what coaches do best, minimal direction needed to depict our mentor / student narrative.

Set Surprise – Sheen off the bleachers, glint off the fence, unlimited textures to explore.

Quote of the day - “Is that all you got?  GIVE ME MORE SON!!!”  

Weather – An early, 4 a.m. call time punctuated by fog and mist.

Parting Creative – :30 and :60 spots with a complimenting library of still images.

Cheers – Joshua Phipps, Jim Staff, Matthew Slimmer, Nicolas De Miranda, Nathaniel Schmidt, Alejandro Lay, CoElement, Sam Bohlken, Keegan Attlee, John Fontana, Craig Christiansen, The Gren Group, Ryan Taubert, and The Music Bed.

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” - Vince Lombardi

The Family Sabbatical | A Visual Journal of Our Four-Month Adventure

Feature - The JCP print promo book highlighting The Family Sabbatical, a four-month “World is our Classroom” family adventure.

Locations – New Zealand, Japan, Thailand, Sweden, Denmark, Netherlands, Germany, Austria, Czech Republic, Italy, France Spain, England, & Wales

Family – Jonathan, Michelle, Wesley & Frankie

The Unexpected – Throughout our travels, we became keenly aware of the fact that our kids just sort of assume that we have everything figured out and under control in all situations. In fact, sometimes we were as lost as they were, maybe even more so.

Creative Inspiration – I’ve always loved what I do, but I found myself falling in love with photography in a way that was at once comfortably familiar and completely new. Letting pictures happen instead of trying to make them, allowing the stories to unfold in front of me.

Family High – Venice was one of the most memorable and enjoyable stops on our trip. Wandering around the side streets and alleyways that crisscrossed the medieval city, it was easy and one of the more magical places to get lost.

Hands on Deck – Special thanks to everyone who partnered in the creation of The Family Sabbatical book and website: Sam Bohlken Seth Bohlken Jaime Chismar Charles Youel & Nate Strandberg / Eight Hour Day

PDF - Digital Download

Lands’ End Workwear | Behind The Scenes

BTS Production – Lands’ End Workwear shoot.

Location – Sanborn Canoe Co. Winona, MN.

Camera – (1) Sony FS700

The Unexpected – That beautiful light floating sawdust particles across its morning beams.  

Music Track – Mexican Jackpot (Instrumental) by Flagship – Represented by MusicBed.

Filmed and edited by Josh LeClair who comments “Just being on the scout day I knew from the location and crew that it was going to be a great shoot.  Very thankful to be a part of shooting the BTS video of a hard working group and can't wait to do it again!”