Production - Lands’ End “Behind The Logo” campaign featuring Timberline Lodge.

Location - Timberline Lodge, located at the foot of Mt. Hood – an elevation of 5,960 ft.

Backdrop - The snow covered peaks of Mt. Hood.

Styling Highlights - An array of Timberline branded Lands’ End gear.

Talent - Timberline Lodge employees.

Camera - (2) Canon 1DX MK II, (1) Canon 5D Mark IV

Lighting - Ambient with support from LED light panels.

The Unexpected - Nothing better than a run down the slopes of Mt. Hood in mid-August.

Prop Love - Original Tucker Sno-Cat dating back to the 1950’s – still making its presence known at the lodge.

Set Surprise - The infamous axe from “The Shining” greeting guests as they enter the lodge.

Spontaneous Inspiration - REDRUM

Weather - Sunny with a welcomed forest breeze and cool mountain air.  

Parting Creative - An ADDY winning installment of Lands’ End’s “Behind The Logo” video series featuring the historic Timberline Lodge and the staff that care for this national landmark.

Production – Still & video capture of Red Wing's left wing Justin Abdelkader for Burns & Wilcox through Doremus NYC.

Location – Detroit, MI

Backdrop – Little Caesar’s Arena – Home of the Detroit Red Wings

Styling Highlights – Official Red Wings gear  

Talent – Justin Abdelkader and his longtime friend and fellow hockey player.

Camera – (2) Canon 1DX MK II, (1) Canon 5D Mark IV

Lighting – Ambient with fill from the ice.

The Unexpected –  Tight timing for our stylist to find an NHL style customized uniform for the second player.

Prop Love – The Zamboni for the win – smooting everything out for blades of glory.

Set Surprise – Shooting inside the actual Red Wings locker room.

Spontaneous Inspiration – Justin’s kind demeanor and professionalism during the shoot.   

Weather – The shoot was all indoors so it was perfect for playing hockey.

Parting Creative – A collection of custom imagery and video capture for Burns & Wilcox through Doremus NYC.

Production – Ramada Worldwide, “Say Hello To Red” Campaign

Agency – Little

Locations – San Francisco, Sausalito, Santa Barbara, and Newark.

Weather – San Francisco cloudy and Santa Barbara sunny.

Backdrops – San Francisco Intl Airport, San Francisco Chinatown, San Francisco and Santa Barbara city streets, corporate buildings and plentiful postcard vistas, including a trip to Sausalito harbor. Also, requisite Ramada hotel rooms and lobbies decked out in the latest furnishings.

Cameras – (3) Canon 1DX MKII, (1) Canon 5d MKIV

Lighting – Arri Sky Panels, Area 48, Fiilex P360EX kit, diffusion panels, mobile / tablet screens, and as always, as much natural light as we could channel. Chinatown’s hanging laterns added a unexpected element of surprise and wonder amid our after dusk shooting.

Talent/Subject – Leisure travelers, business professionals, and hotel staff.

Styling Highlights – Ramada hotel room in Santa Barbara was updated specifically for the shoot.

Brand Tag – “Sample The World With Ramada”

The Unexpected – Talent flew from San Francisco to Santa Barbara with the crew so they could capture authentic moments and create a sense of ‘personal space’.

Set Surprise – Renting a municipal city bus for a few inner city laps.

Parting Creative – (3) :15 TV spots, (1) :30 spot, and a library of still imagery to support the campaign.

Hands on Deck – A mix of Twin Cities, LA, SF Bay, and NYC locals.

Crew High – Capturing video and stills of the belly of planes arriving at LAX. Craft service and lunch was the In & Out Burger a stone’s throw from set.

Edit/Motion Graphics – Joseph McMahon and the Little team.

Color Grade – Nice Shoes / Oscar Oboza.

Music – Original composition by LA based artist Joey Verskotzi.

Production Credits – Jaye Peterson, Ian Davies, Charles Youel, Stephanie Madeja, Paula Gren / The Gren Group, Tanya Silver, Jill Byrlev, John Fontana, Nicolas De Miranda, Patrick Meehan, Kyle Moe, Chris Worlow, Justin Silvis, Ashlee Ellert, Brian Raphael, Kai Brabo, Kristin Elshout, Heather Sanky, James Conkle, David Ranghelli, Brian Sachsen, David Maderich, Shelby Silvia, Young-Ah Kim, Paige Grahm.

Production – Golden Arches, aka McDonald’s

Locations – Las Vegas, Portland, Seattle and Austin

Backdrop – Golden Arches, cities of magnitude, kitchens, dining areas, service counters, parking lots, and drive thru windows.

Styling Highlights – The wide variety of props only found at McDonald’s, plus a few personal items from employees and patrons.  

Talent – 98% real people casted on location in advance of the shoot alongside others discovered on the spot. Austin had a few agency hipsters mixed in.  

Gear – We packed light and brought the essentials.  

Lighting – Fiilex P360EX kit, Texas & Vegas sun, Portland & Seattle clouds, the warm glow from the parking lot Arches, and our Flexfill bounces.          

Cameras – (2) Canon 1DX MKII, (1) Canon 5d MKIV

The Unexpected – Working with 3 PA’s in each market made for a multi-faceted crew with a lot of fun stories.

Prop Love – McNuggets, Big Macs, Quarter Pounders, McCafes, and of course French Fries

Set Surprise – Heather’s pups making a guest appearance.  

Spontaneous Inspiration - Powell’s Bookstore in Portland along with a few Blue Star donuts to top off the morning.

Weather – Four different areas of the country with a seasonal mix to keep things fresh.

Parting Creative – A robust library of stills and video to showcase all things McD’s.